The Vitality Group

The Power of Health

Principles of Engagement

The Vitality Solution    Principles of Engagement

Our carefully designed program ensures that all participants are treated equally and receive the appropriate tools and motivation to make healthy choices.

KNOWLEDGE Participants are given knowledge of what they should be doing and how to go about it. The information is personalized according to each member’s particular requirements and risk factors.
ACCESS Vitality reduces the financial barriers that individuals would normally face in getting healthy, such as membership fees to gyms, running/walking clubs and other training facilities. It has also established a large network of allied healthcare professionals for screening and assessments.
EQUITY Vitality Bucks stratify the population via Vitality Status® levels (Blue, Bronze, Silver, Gold, Platinum) with the member-specific approach that ensures probabilities are equal regardless of the original state of health. Status levels reflect actuarial principles of engagement and there are numerous, non-discriminatory paths to the higher statuses.
MEASUREABILITY Vitality uses objective, verifiable criteria to get an integrated view of the participants' choices with respect to healthy behaviors. Our advanced systems and infrastructure provide the ability to track key measures and events using clinically sound and objective measures.
PRIVACY Individual member privacy is secured as the specific results of more than thirty activities available for earning Vitality Bucks remain confidential.


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