HOW VITALITY WORKS

The Vitality Solution    How Vitality Works

At the core of the Vitality solution is Personal Pathways ™, a proprietary system developed by Vitality that personalizes a health enhancement program for each individual.

Building a unique Personal Pathway for each Vitality member is an interactive process of gathering and analyzing information and providing feedback on appropriate goals and activities that will help the member manage his or her health. Members then advance by undertaking a range of verifiable health improvement activities based on their individual health requirements. As members become more and more engaged they accumulate Vitality Bucks® redeemable for exciting rewards. The three steps of the program include:

PLAN

Members complete a proprietary Health Risk Assessment (HRA) and receive feedback on risk factors. They are shown how their Vitality Age (or health risk-adjusted age) compares with their chronological age, and are given tools and information necessary to modify their risk. Upon completion of the HRA, participants achieve Bronze Vitality Status® and are assigned a customized Personal Pathway of activities and goals most relevant to their individual risk factors.

ENGAGE

The more healthy activities participants complete, the more Vitality Bucks they earn, raising their Vitality Status (from Bronze to Platinum), and giving them access to even greater incentives, such as health club subsidies. Learn more about Vitality’s unique approach to driving engagement.

ENJOY

Vitality provides a rich set of aspirational rewards to motivate members to improve their health. Vitality Rewards® range from earning discounts on travel packages to cashing in their Vitality Bucks for name-brand merchandise at the Vitality Mall—where members can enjoy the rewards of making better choices. High Value Rewards Encourage Engagement

The value of the rewards increases exponentially as members progress through the Vitality Statuses, but are immediate and substantial even at the lowest level. Members use the Vitality Bucks they have accumulated to redeem Vitality Rewards such as

• Full-service travel agency
• Name brand merchandise from Crutchfield, Amazon and other partners
• iTunes music and downloads
• Movie tickets from Cinemark, AMC and Regal

In addition, substantial subsidies and discounts at national and regional fitness clubs, such as Curves, 24 Hour Fitness and Life Time Fitness, encourage participants to begin or maintain a physical activity regimen.

Inspirational rewards at full engagement provide significant value to members and drive a robust return on investment. Vitality believes that by giving people the power to change their lives, they will be less dependent on the healthcare system.