DRIVING ENGAGEMENT

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While the goal of all health and productivity strategies is to drive improvement to the bottom line, program performance, measured in actual outcomes, is just one of the crucial factors of success. Another is the vital resonance within the employee workforce that is expressed through their participation and buy-in.

Unfortunately, most programs in the marketplace today consist of a series of separate interventions, and they cannot be linked to other components of healthcare management such as disease management programs. And so they are difficult to scale across a broad population. Further, many largely ignore behavioral economic theory. They tend to be disconnected from people’s daily lives and do not show enough recognition of the reasons why people find unhealthy lifestyles easier and more appealing.

The Vitality Group recognizes the need to effect positive changes in our members’ lifestyles by helping them to reduce their health risk factors, while delivering the program at a cost that will generate a meaningful ROI for the payor. We also understand that changing behavior is difficult— it requires individualized support for each member based on his or her own health risk profile, plus sophisticated health behavior change models supported by an actuarially-sound incentive program.

That is exactly what the Vitality program delivers. And the research proves its effectiveness.