Vitality is the world's longest-standing, scientifically-based health enhancement solution. It was developed as a means to engage individuals in the management and improvement of their health through the use of incentives, and is supported by a rich body of clinical, behavioral and actuarial science.

Vitality focuses on increasing engagement across a broad set of verified activities.  The program has more than 3.5 million members across the United States, United Kingdom and South Africa.  

Vitality's innovative and customized positive incentive model empowers and motivates individuals to modify behaviors that invite health risks. The Vitality program couples significant data and science linking incentive amounts with targeted activities.  

To preserve a return on investment (ROI), the Vitality program rests on 100 percent verifiable activities.  Vitality has created a network of access (health clubs, biometric screening retailers, devices, etc.) that lowers the burden of access and cost to members, in addition to providing data linkage to Vitality for verifiability.   The Vitality program integrates all of the above in a seamless manner for the participant:

Build Awareness and Understanding of Current Health Status -- The Vitality program facilitates participants' understanding of their current health status and risks and provides an instructive path to improved health or health maintenance. Powerful tools like "Vitality Age," a risk-adjusted age determined by analyzing relative health risk, provide participants with an easy-to-understand indication of their health status – and a motivator to maintain or improve health.

Empower Participants to Make Positive Change -- The Vitality program provides individualized support for each member based on his or her own health risk profile, as well as sophisticated health behavior change models supported by an actuarially sound incentive program. Vitality has an effective blend of offline and online elements, providing participants with privacy on a user-friendly Web interface while, at the same time, providing the in-person support that is essential to encouraging long-term commitment.  

Incentivize Participants for Their Efforts and Success – Vitality boosts participant motivation and engagement because its incentive structure is based on behavioral economics.  Recognizing that individuals are motivated by different things, the Vitality program produces sustained behavior change by tailoring its messages to each member and offering a variety of rewards from outside the healthcare system to motivate differing aspirations.  Vitality creates appropriate positive incentives (as opposed to penalties) across the entire population, regardless of health status, age or physical ability. In this regard, Vitality aims to keep healthy members out of the healthcare system and prolong the progression of disease in at-risk and sick members, both of which have been shown to reduce healthcare costs for individuals, employers and the overall healthcare system.