The Vitality Champ program provides support to selected employees to enable them to successfully promote Vitality to their coworkers. This viral marketing approach is a critical ingredient to overall program success. Vitality Champs are accredited via a formal education training course either onsite or via teleconference. Continuing education occurs via monthly teleconferences with Vitality engagement managers and their peers employed by other Vitality clients. Best practices, program enhancements, and other information are shared.

Vitality Champs are provided with a host of different tools and resources to successfully promote the program including:

• Support for Vitality Checks (blood/biometric testing), fitness assessments, and health fairs
• Vitality Champ support materials
• Event scheduling assistance
• Communication and education such as monthly bulletins to assist in achieving success
• Continuing education sessions
• Supplemental support for servicing and administration questions