The Advantages of Vitality

The Vitality Solution    The Advantages of Vitality

The Vitality incentive-based approach rewards participants who make positive fitness and lifestyle changes, such as following preventive care guidelines and participating in periodic screenings for measuring cholesterol, blood glucose levels, height, weight, blood pressure and tobacco use.

A major goal of the program is to encourage all members, regardless of state of health, to monitor and control their age-appropriate risk. By engaging in clinically recognized, tracked and measured activities, participants can earn Vitality Bucks® to redeem for discounted products and services from our rewards partner network. The greater the level of engagement, the greater the value of the rewards.

Vitality owes its success to an in-depth understanding of behavioral barriers and time-tested methods that overcome resistance to change, including:

• Driving behavior through sought-after and immediate rewards, a far more effective incentive than health reasons alone
• Serving constituents across the continuum of health and catering to the health needs of different age groups
• Addressing all major modifiable risk factors via interventions
• Facilitating equitable access to all members so everyone has the knowledge and tools to succeed
• Removing financial barriers to health and fitness through subsidized gyms and exercise clubs
• Applying objective and non-discriminatory opportunities to reap rewards, regardless of initial state of health
• Integrating, where applicable, with your health insurance and/or any or all of your health management initiatives
• Systematizing wellness in a rigorous, but easy-to-use, fun and inspiring way

Read more about

Principles of Engagement
How Vitality Works